Structured data (schema.org)
Also: JSON-LD · schema markup
Structured data is machine-readable markup, usually JSON-LD following the schema.org vocabulary, that states a page's facts explicitly (organization, address, services, FAQ, ratings) so search and AI systems do not have to infer them.
Why it matters in senior living
For a community page, LocalBusiness or a more specific type, plus FAQPage for the questions families ask, gives an engine the name, address, care types, and answers in a form it can quote without guessing.
Structured data does not create visibility on its own; it removes ambiguity from pages the engines already read.
How Nuovee treats it
Nuovee's generated assets include JSON-LD for each community, built from the community record so it cannot drift from the visible page.
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Run the free check →Updated 2026-10-16.