Your most expensive referral source just told the market this is existential.
of families now start their senior-care search with an AI assistant.
A Place for Mom — the biggest referral aggregator — publicly rebuilt its entire strategy around AI search.
drop in organic click-through where Google's AI Overviews answer the question first.
Occupancy is the P&L — and the middleman tax is huge.
lifetime value of a single resident
what referral aggregators charge per move-in — up to ~$12,000 in memory care
When an AI assistant names your community, that family comes to you direct — no fee. Every AI-sourced move-in is several thousand dollars you keep.
See it. Fix it. Prove it.
Track how often each of your communities is cited by ChatGPT, Perplexity, Google AI Overviews, and Gemini for the searches families actually make — every day, per community, with confidence intervals. Your visibility rate, not a vanity score.
A prioritized, per-community list of exactly which sources each AI engine pulls from — your Google Business Profile, review sites, third-party pages — and what to change so the engines start citing you.
AI-sourced inquiry → tour → move-in → dollars, joined to your own CRM. Directional attribution with a confidence level on every match — the chart you take to your CFO.
Anyone can show you mentions. The third one — proving move-ins — is the part that matters, and the part nobody else does.
The chart you take to your CFO
Sample data — illustrativeAs a design partner, this chart is built from your numbers — what you take to your CFO to justify cutting aggregator spend.
Free tools show mentions. They can't see your funnel.
Free dashboards from the big marketing suites can show you mentions. None of them connect to your CRM, none of them know a move-in happened, and none of them are built for senior living. The dashboard is the hook — the CRM-tied move-in proof is why this pays for itself.
Pricing that one avoided aggregator fee covers.
Per community, per year — less than 2% of a single resident's lifetime value.
- Weekly visibility across all four AI engines
- Visibility rate + share of citation, with confidence bands
- Citation source tracking (what each engine reads)
- Everything in Starter — tracked every 3 days
- Prioritized per-community remediation list
- AI-sourced inquiry capture (forms + call tracking)
- Competitor share tracking
- Everything in Growth — tracked daily
- CRM-joined move-in attribution with $LTV
- Quarterly funnel reporting for your CFO
- White-glove onboarding
Starter is free. Growth is self-serve, billed annually. Proof includes guided CRM setup, so it starts with a quick call. Not sure yet? Run a free AI-visibility check first.
Straight answers
- Can you get us ranked #1 in ChatGPT?
- No — and be wary of anyone who promises that. The same question returns a different list of communities nearly every time it's asked, so any "AI rank" claim is indefensible. What is stable, and what we measure, is how often you're cited across many runs: your visibility rate, reported with confidence intervals.
- Is the ROI exact?
- It's directional and improving — multi-signal attribution tied to your own CRM, with a confidence level on every inquiry-to-move-in match. We'd rather show you an honest, defensible number than a precise-looking fiction.
- Which CRMs do you integrate with?
- WelcomeHome first (live API), with a CRM-agnostic import path that works with any system that can export your prospect list — so we ship value before and without a deep integration.
- How fast do we see value?
- Your visibility baseline is live in about two weeks. First readout call at 30 days. Move-in attribution proof inside 90 days — that's the design-partner promise.
See your own communities' AI visibility
We'll run your top cities through ChatGPT, Perplexity, and Google's AI before the call — the first thing you'll see is where you show up today, and where a competitor does instead.