Answer Engine Optimization (AEO)
Also: AEO · answer engine optimization
Answer engine optimization (AEO) is the practice of structuring content so that search and AI systems can lift a direct answer from it — featured snippets, voice answers, and the answer boxes that precede the blue links.
Why it matters in senior living
AEO predates generative AI. It is about question-shaped headings, concise answers directly beneath them, FAQ markup, and tables, so an engine can extract an answer without interpretation.
GEO builds on AEO: the same clean, quotable structure that wins a featured snippet also makes a page easy for a generative engine to cite. The difference is that GEO cares about being named inside a synthesized answer across many engines, while AEO targets a single extracted answer.
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