Share of citation
Also: share of voice in AI · AI share of voice
Share of citation is the proportion of all brand mentions in a set of AI answers that belong to one brand, measured against a named set of competitors.
Why it matters in senior living
Visibility rate answers “how often am I named?”. Share of citation answers “of the communities the AI names in my market, what fraction are me?”. The second is the competitive view: you can be named in 60% of answers and still hold a small share if the engine lists eight communities each time.
It only works against a known set of brands. Letting the engine free-invent competitors leads to double counting and misspelled duplicates, so the comparison set is the community plus the competitors it chooses to track.
How Nuovee treats it
Each tracked community keeps a competitor list; share of citation is computed against that list per engine, and the Market tab shows who the engines name instead of you.
Related terms
Go deeper
See the number for your community
Per engine, with a confidence band, in about a minute. No sign-up.
Run the free check →Updated 2026-10-16.