Match confidence
Match confidence is a score between 0 and 1 recording how sure a system is that a captured inquiry and a CRM prospect are the same person, based on the signals used to match them.
Why it matters in senior living
An exact email match is high confidence. A normalized phone match is high. An email match inside a 30-day window with a different phone is lower. A name-only match is too weak to use.
Carrying the score forward lets the funnel be filtered by confidence and keeps the dollar figure honest.
Related terms
Go deeper
See the number for your community
Per engine, with a confidence band, in about a minute. No sign-up.
Run the free check →Updated 2026-10-16.